ABOUT US
ABOUT US
About us
Wilderness Journeys is the creation of a small team of dedicated adventurers, committed to the principles of sustainable tourism and driven by a passion to share with others the earth's remaining wild places.
Our journeys are first and foremost fantastic holidays. They are designed to be inspirational and fun. We do our utmost to ensure that every detail is taken care of and we have devoted many years to creating a range of imaginative and unforgettable adventures. The countries which we feature are truly diverse offering a range of experiences among the world's most dramatic scenery.
Making a difference
Our destinations are also selected on the basis that we can make a difference throughout out visit. We are deeply involved in conservation initiatives and community-based tourism. We firmly believe that tourism can be a tremendous force for the preservation of wild nature and to support remote communities. The local people are the custodians of many of the earth's wild places. Through benefiting from tourism they will increasingly value their wildlife and forests and, in a world which is rapidly changing, have clear motivation to protect their natural heritage.
The Trip of a Lifetime
Our service is defined by passion, knowledge and attention to detail. We believe that there is no substitute for experience and in booking what may well be the "trip of a lifetime" with Wilderness Journeys you can be sure that you are joining a holiday that has been exhaustively researched and personally assessed for its style and quality.
Our small group adventures are a great way to meet like-minded people and to share experiences and memories with new friends. Alternatively our specialised tailor-made service allows private groups or individuals to enjoy a unique holiday or event in the manner and location of their choice.
Our ethos
We are passionate about wild places and adventurous travel. At the core of our business is a spirit and enthusiasm to explore and journey through the wild places of the world; a willingness to share such experiences with others; and to realise the positive socio-economic and environmental benefits of sustainable tourism.
Our mission is to be the UK's leading provider of inspirational and sustainable high quality adventure travel experiences; raising the bar and setting the standard for how adventure tour operators around the world operate.
In pursuing this mission, we strive to fulfil the following objectives:-
- Sustainability & Responsibility - to create a model business with an ongoing commitment to the principles of sustainable and responsible tourism. Through this model, we aim to make a positive and lasting contribution to the communities and wilderness environments in which we conduct our business activities.
- Knowledge and Passion - to provide clients with an unforgettable experience of wilderness and wild places, applying our knowledge, expertise and passion.
- Excellence in customer service - to provide clients with an outstanding level of service from start to finish. In addition to knowledge and passion, our service will be defined by expertise and attention to detail throughout.
- High quality and added value - to deliver a high quality and added value service through partnership working, with particular regard to community based tourism.
- Innovation - to provide clients with a wide and varied holiday experience in the wild places and wilderness locations. To seek continuous innovation in product, service and business practice which is clearly differentiated.
- Performance - to foster a progressive, entrepreneurial, professional and team based work environment and achieve sustainable business growth to the benefit of all stakeholders in the business.
For further information on our vision for sustainable and responsible tourism, please refer to the "Sustainable Tourism" page of this website.



